Queensland’s Balter Brewing Company has launched an integrated campaign for its flagship beer, the XPA via Deloitte Digital. ‘Happy Beerthdays’ encourages Aussies to get together, over beers, to celebrate mates. Because occasions shouldn’t just happen occasionally.
This tongue in cheek campaign re-frames every beer bought for a mate as a chance to make them feel special, because if you’re hanging out with your mates it’s a pretty bloody special day.
Client: Balter
Stirling Howland: Brand Director
Ben Trueman: Brand & Marketing
Creative Consultancy: Deloitte Digital
Chief Creative Officer: Matt Lawson
Creative Brand & Advertising Partner: Adrian Mills
Executive Creative Director: Charles Baylis
Design: Kyle Lotherington
Finished Art: Mark Scano
Senior Producer: Marlese Sloan
Group Account Director: Morgan Collins
Director: Mike Calvino
Editor: Mike Calvino
DOP: Jamie Brooks
First AC: Nathan Prostamo
Runner: Alan Woodman
Grip: Logan Collier
Gaffer: Luc Cartilier
Best Boy: Matty Evans
Sound: Seth Jackson
Hair & Make Up: Cora Montalban
Post Production – Crayon
Colourist: Dan Stoneshouse
Producer: Laura Hesse
Sound Studio – RISK
Sound Engineer: Dylan Stephens
Producer: Sally McManus
Media: PHD & CUBHouse
Harry Brownbill (PHD)
Leon Samnartino (PHD)
Liam Hale (CUBHouse)
Through a series of three films we meet our Balter characters taking advantage of opportunities to share an XPA and celebrate a Beerthday.
Says Stirling Howland, brand director and co-founder, Balter Brewing Company: “From the beginning, Balter has done everything in-house. To go outside our walls and collaborate on our brand was a big decision. But Matt, Chuck and the team have grabbed the tinnie with both hands so to speak and are ripping tops off them left right and centre. They’re also doing really great work and we are pumped with the new campaign.”
The campaign will run across digital, OOH, social, retail and on-prem.